Focusing on Business to customer (B2C) Digital marketing and neglecting B2B Digital Marketing as part of your overall digital marketing campaign would be damaging to any business no matter its size, below are a few examples as to why:

• It Encourages Reciprocal Buying – Naturally, having a strong and effective Digital B2B campaign means more interaction with business’, the formation of these relationships encourage reciprocal buying. Business buyers and business sellers buy from and sell to one and other over a period of time, subsequently each party benefits from the relationship from a cost point of view. Other than cost another benefit of having relationships with businesses is, unlike customers, you are dealing with businesses day to day. This is often a more efficient process as they have an understanding of business culture and likely knowledge of the industry that you operate within, meaning they may foresee and head off potential challenges that may not appear obvious to a B2C customer.
  
  
• It Increases the Volume of Sales – When all aspects of B2B digital marketing come together a spike in volume of units or services sold is guaranteed especially if this is the business’ first foray with B2B Digital Marketing. When dealing directly with a business one closed sale to one person can mean sales of hundreds or even thousands of units oppose to a B2C sale. These sales are vital to some businesses and are a prime example of why B2B is Imperative. This avenue can simultaneously drive your business’ bottom line and turnover; furthermore added benefits from high sales volume include economies of scale in regards to production.
  
  
• New Markets – Maximizing your B2B digital Marketing efforts can thrust you and your business into a plethora of new markets. Entering new markets helps to diversify your customer base and fuel expansion. Facilitating the introduction of your business to new clients is one benefit but those clients don’t necessarily have to operate within your existing markets. This opens up a whole new and exciting world for your business. Serving new markets can help not only to sustain growth but also to further growth; ultimately increasing your sales revenue. Finally your entry into new and different markets can provide safety from overconfidence in one particular market.